How Is Messi Getting On In The US?

Out of sight, not exactly out of mind! Lionel Messi joined David Beckham’s Inter Miami in July last year and helped the club to its first-ever piece of silverware – the Leagues Cup – just over a month later. Co-owned by Manchester United’s former No. 7, the Herons have since experienced astonishing profile growth, shown in the new marketing and sponsorship opportunities taken by the Florida-based outfit and on their social media platforms.

Fans in South Africa have been used to watching Lionel Messi on their TV screens on a weekly basis, a privilege that ended when Argentina’s captain left Barcelona as a free agent to sign for Paris Saint-Germain in 2021. From then, he was only accessible on UEFA Champions League nights and later at the 2022 FIFA World Cup.

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