How inflation has impacted shopper behaviour in the post pandemic era

NielsenIQ’s Shopper Trends report reveals insights on how shoppers in South Africa have been impacted by inflation and how they are adjusting to the new retail landscape.

The sudden spike in prices prompted many shoppers to become price-conscious and reduce their basket size. In terms of store selection, Shoprite continues to dominate the retail marketplace with increased visitation in 2021.Having reduced the appetite for discretionary spending and experimentation, many shoppers are patronizing private label products, which are either priced lower than regular products or are mostly on promotion.

To learn more about the prevailing price volatility and how best to navigate through the disruption, please contact your NielsenIQ representative atNielsenIQ’s Shopper Trends is an annually syndicated report that provides a comprehensive overview of emerging trends in the grocery and retail space.

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