MultiChoice’s CEO, Calvo Mawela, believes DStv is well-positioned to continue to grow in the online video streaming market and will remain competitive with the likes of Netflix and Disney+.with Newzroom Afrika, Mawela explained that the company’s investment in local content and its super aggregation strategy would help it maintain this position and grow further.
He explained that this resulted from the investments it had made in local content producers, adding that MultiChoice is the home of local content in South Africa. Mawela said that DStv’s super aggregation strategy is already starting to benefit the broadcaster and its subscribers. “We are focussing on Nigeria and Kenya in this financial year and are doubling down as well on local content,” he said.
“No matter how fluent people are, they still want to hear the languages that they are able to speak on a day-to-day basis,” Mawela added., even though he believes their financial results show it was the correct decision.MultiChoice’s annual results revealed that although DStv struggled to gain subscribers, Connected Video users on the DStv app and Showmax showed strong growth.
Let ICASA approve the multitude of online sports streaming service companies, then we can talk competition
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