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How 10 cans of shaving cream got Takealot ready for Black Friday

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CONSUMER LIVE: Ten cans of shaving cream. That’s what Takealot CEO Kim Reid bought to check if the online retailer’s many months of technology and operation upscaling is up to dealing with the spend-fest that is Black Friday.

The company, SA’s biggest online retailer, is expecting to process at least an order every second from its Black Friday kick-off on Sunday November 24 until the end of the festive season, with 10,000 boxes leaving their warehouses every hour.

Takealot was the first SA retailer to embrace the US retail phenomenon back in 2012 - and it’s proved a sales record breaker for the company every year since. Last year the group’s Black Friday sales grew 125% in value over 2017’s, at R196m. Reid is expecting that to grow by 80% this year, to around R350m.

According to the website Black Friday Global, in 2018 South Africa had a 1,952% increase in sales compared to an ordinary day - a spike second only to Germany, at 2,418%.Absa estimated that two out of three South Africans participated in Black Friday sales in 2018. FNB reported that in 2018, Black Friday transaction volumes grew by 16% compared with 2017 and anticipates a 15% increase in transactions over the sales period in 2019.

 

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