’s 2021 survey on alcohol consumption, South African men drink, on average, 15.74 litres of alcohol a year, and women average 3.46 litres. The national average is 9.45 litres.
A walk into any liquor store will show who the profitable players are in the South African liquor industry. Except for independent wine producers, most alcohol will be internationally owned after the conclusion of the Heineken-Distell transaction. The Stellenbosch-based investment holding company, Remgro, which owns the majority of Distell, said in athat it recognised the long-term strategic benefit of combining the relevant Distell and Heineken businesses and was supportive of the proposed transaction.
“It’s certainly better than only owning Distell. A combined company will be a better quality company than just Distell on its own so I think Remgro certainly will benefit from that,” said Abraham. There has been a global shift from beer partly because of people becoming more health conscious. This means beer companies will have to reinvent themselves.
Another trend is “premiumisation”, where consumers are drinking less or the same amount but buying more expensive alcohol.
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