HEALTH MISINFORMATION: WHO publishes new report on how digital marketing lures women to breast-milk substitutes

Katie Pereira-Kotze, a PhD candidate at the University of the Western Cape’s School of Public Health, and an expert member of the steering committee for the new WHO report, told Maverick Citizen that the most striking thing about the new findings is “the fact that digital marketing is so pervasive across all of the countries, including South Africa, and so difficult to monitor.”

The under-the-radar techniques used by the formula-milk industry are often undetectable because they are often targeted directly to individuals, and not published on broadcast media. This means that companies online ‘cross-border’ advertising can easily escape scrutiny by bodies or authorities attempting to enforce national legislation.The ‘data mining’ that WHO’s Nina Chan referred to is among the most insidious of these techniques, used to precisely target consumers.

“This report demonstrates that the formula milk industry is using powerful digital marketing techniques to super-charge the marketing of breast-milk substitutes without regard for the impact of these practices on the health and well-being of infants and young children,” WHO’s Nina Chan told Maverick Citizen.

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