HAMZA FAROOQUI: Tourism is a promising field for entrepreneurs willing to face fastballs

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Sector is poised for a bumper summer at year’s end now that global travel bars have been lifted

Travellers wearing masks stand in a TSA line at Ronald Reagan National Airport in Arlington, Virginia, US. Picture: BLOOMBERG

The job is never done. Any entrepreneur will tell you the journey is Sisyphean: the moment you reach the top of the hill the process begins all over again. But with the help of a loving family, close friends and advisers as well as a supportive community, I don’t mind the demanding work. I relish it.

That was my first foray into business, and now much older, my attention has become singularly focused on the tourism space, which I believe is the secret and untapped enabler of SA economic growth, despite the roadblocks the pandemic has put in the sector’s path. Much will depend on the role of entrepreneurs in the tourism sector. These are the individuals who not only believe in SA’s golden future but see value and benefit in enticing international visitors to our shores, encouraging more local tourism and having the courage to back this up with investment that creates sustainable jobs.

 

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