“Dare to go where no South African has been before. Harpoon those sacred cows. In a frontier society, the rules are being made up as we go along,” is the advice SA’s doyens of marketing, Reg Lascaris and Mike Lipkin, offer.
Like Lascaris and Lipkin suggest, Tyme gives the impression it is ready to explore the unknown and go where others have not dared. One of the biggest investments for CDC in Africa is Liquid Intelligent Technologies, owned by billionaire Strive Masiyiwa. Tyme’s new shareholder, CDC, helped Liquid to finance fibre infrastructure that affects more than 100-million people on the continent.“Banking is a capital-intensive industry. We want to expand beyond SA and the Philippines into new markets. They strengthen our capital base because they are investors with deep pockets.
Tyme’s strategy is to embed banking in daily life, making it an integral part of shopping and business experiences. This is particularly important in a country with an unbanked population of more than 70%. TymeBank SA is a flagship digital banking platform for Tyme with its hybrid digital banking and physical service model.
“At this stage, TymeBank SA is in high-growth mode. There is a lot that still needs to be done. We feel it is better for it to be out of the public eye in a listed environment.”
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