In this file photo taken on June 28, 2013 a webcam is positioned in front of YouTube's logo in Paris. Picture: LIONEL BONAVENTURE / AFP
The settlement under the 1998 Children’s Online Privacy Protection Act represents the most significant US enforcement action against a big technology company in at least five years over its practices involving minors. Washington is stepping up privacy and antitrust scrutiny of the big internet platforms that have largely operated with few regulatory constraints.
YouTube said it would rely on both machine learning and video creators themselves to identify what content was aimed at children. The algorithms would look at cues such as children’s characters and toys, although the identification of youth content can be tricky. Content creators are being given four months to adjust before changes take effect, the company said.
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