While the above is about to happen, a spotlight turns on South Africa, where pending legislation is poised to give the tech giants unprecedented rights to exploit copyrighted works without payment.
South Africa is clearly the latest terrain of a world-wide tug-of-war between creators of authored works, publishers, cultural industries, tech firms and their activists over the protection of copyright. Thus, overseas, US tech giants such as Google in future will negotiate licensing agreements with rights holders and their agencies, such as collective management organisations, record labels, music publishers, film producers, writers’ unions and actors’ guilds and media firms.
The tech lobby contends that protecting copyright on artistic, news and academic work will limit online innovation and freedoms in Europe. The content creators point out that when works of art or research are no longer fairly remunerated, industries will collapse. What a lot of hogwash! In this case you might have heard of ReCreate, an “AstroTurf” organisation of such organisations, an artificial appearance of a ground swell in the absence of true grassroot movements.
It will prejudice music businesses through the disregard of the freedom to contract and Byzantine new layers of royalty laws.
Source: Law Daily Report (lawdailyreport.net)
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