Google outlines new plan for ad-tracking cookies after privacy backlash

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New advertising system, called Topics, will replace cookies by the end of 2023 as a means of tracking users on Google’s Chrome browser

Google will let advertisers target people on the web based on a broad set of interests, retreating from an earlier plan that was lambasted over privacy and anticompetitive concerns.

Topics will categorise people based on areas of interest, such as “talk radio” or “tennis”. The topics are defined based on the last three weeks of browsing activity.

 

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