among many others. We get to know the woman leading the team, Bokani Moyo, who is the head of channel at Moja Love.I have been in television for over 20 years. My journey began at a production company called The Bomb Shelter, while I was standing in for the receptionist on maternity leave. While I was working there, Desiree Markgraaff and Beathur Baker took me under their wing after I impressed them with the research they had assigned me.
We have seen changes in the mass-market audience landscape, and how this audience consumes media and television. How has Moja Love navigated these changes? Our secret is that our finger is on the pulse of communities. We know what they want and what is happening. Our content mirrors that and provides avenues for debate and topical issues.
You found a gap in SA’s television market, and now Moja Love is one of the country’s most-watched channels. Where do you see opportunities for the television industry going forward? Most companies cannot rely on one revenue stream anymore, so we are diversifying and discovering avenues that will lead not only to our profitability, but also to continued growth. People underestimate the value of education. There is value in studying as you become multi- skilled. You last longer in the industry when you invest in your skill and craft. For 14 free days, you can have access to the best from Soccer Laduma, KickOff, Daily Sun, TrueLove and Drum.
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