Germany football teams to swap Adidas for Nike kit from 2027

  • 📰 brieflyza
  • ⏱ Reading Time:
  • 49 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 68%

South Africa Headlines News

South Africa Latest News,South Africa Headlines

Germany's national football teams will wear jerseys made by US sportswear giant Nike from 2027, the German Football Association (DFB) said Thursday, ending a decades-long kit partnership with domestic outfitter Adidas.

Germany's national football teams will wear jerseys made by US sportswear giant Nike from 2027, the German Football Association said Thursday, ending a decades-long kit partnership with domestic outfitter Adidas.

The deal with Nike, which will run through 2034, was"by far the best financial offer" on the table, association CEO Holger Blask said in a statement.The announcement, just months before the Euro 2024 championships in Germany, was within the"usual" timeframe, Blask said. The DFB would"do everything for joint success" with its long-time partner Adidas before the end of the year, DFB president Bernd Neuendorf added in the statement.

Germany's footballers have hoisted a number of trophies while dressed in gear bearing Adidas' three stripes, with the brand becoming almost synonymous with the team.The end of the kit deal with the German FA will be a bitter blow for Adidas, which reported its first loss in 30 years earlier this month amid a bitter break-up with artist

Adidas had been paying approximately 50 million euros a year to kit out the German national football teams, according to German daily Bild.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 10. in ZA

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Nigeria: Govt to Raise Vat to 15 Percent By 2027 to Fund Fiscal DeficitThe federal government is expected to raise the Value Added Tax (VAT) to 15 per cent from the current 7.5 per cent by 2027 to enable it fund its fiscal deficit and debt service obligations, including social and job creation projects. International business research firm, Economist Intelligence Unit (EIU), stated this in its Country Report.
Source: allafrica - 🏆 1. / 99 Read more »

‘Basic Income Grant’ to stick around until 2027National Treasury is setting aside as much as R72 billion to keep the R350 SRD grant going for even longer.
Source: BusinessTechSA - 🏆 24. / 61 Read more »

If in top shape, Kolisi should captain Boks to 2027 World CupSpringboks captain Siya Kolisi is at a point where his international career is at a crossroad, because he is playing in France.
Source: TheCitizen_News - 🏆 6. / 75 Read more »

Rassie hits the reset button — here’s how Springboks will find their North Star to 2027The world champion Springboks are not going to lose their title through complacency. If they don’t succeed in 2027, it won’t be through a lack of tactical and technical evolution.
Source: dailymaverick - 🏆 3. / 84 Read more »

ADIDAS AND STELLA MCCARTNEY LAUNCHES FIRST STRENGTH INSPIRED COLLECTIONSouth Africa Today, News source, provides breaking news on South Africa, world, Africa, sport, travel and more.
Source: SATodayNews - 🏆 44. / 51 Read more »

Road to recovery: Adidas suffers first loss in 30 years following end of Kanye collabRoad to recovery: Adidas suffers first loss in 30 years following end of Kanye collab
Source: News24 - 🏆 4. / 80 Read more »