GenAI lets viewers personalise the Masters Tournament

IBM and the Masters Tournament today announced several new fan features coming to the Masters app and Masters.com digital experience for this year’s event.

These new capabilities – a product of collaboration between experts from IBM Consulting, and the Masters digital team – aim to deliver a more personalised and engaging digital viewing experience for millions of new and existing golf fans around the world following the Masters Tournament action from 11 to 14 April.

Hole Insights marks the first time that fans can receive insights based on live Tournament shots directly on the Masters website.

Source: News Formal (newsformal.com)

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