FREE WEBINAR | Are brands doing right by SA’s youth during lockdown?

Catch Financial Mail Redzone in conversation with ‘Sunday Times Gen Next’, HDI Youth Consultancy CEO and Pat onBrands MD on April 24 at 9.30amHow brands behave now will determine how they're perceived in the post-Covid-19 normal.If you’ve been keeping an eagle eye on the media lately, you’ll have noticed quite a shift in how advertisers are positioning themselves during the global Covid-19 crisis.

Many businesses will reluctantly accept that most people are cash-strapped at the moment — to greater and lesser degrees, naturally — but overall, this is a time for tightening the purse-strings. The thing is, this period of lockdown is going to be a significant test for brands, because how they behave now will determine how they’re perceived when we transition into a new, post-Covid-19 normal.

Over and above the financial viability of many brands — some of the most ubiquitous and previously profitable ones may not survive this pandemic — now is a true litmus test of what brands really stand for, and how they express the values they say to have woven into their DNA.

FinancialMail SundayTimesZA HDIYouth PatOnBrands How can anybody can take a person with hair like that seriously?

FinancialMail SundayTimesZA HDIYouth PatOnBrands Business that made themselves guilty of exploitation during this dark period should be dealt with extremely harsly and be outcast from the NewWorld

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