Tubes of homeopathic granules at a Boiron laboratory in Brest, Western France. Picture: AFP/FRED TANNEAU
Boiron CEO Valérie Poinsot has said that sales of reimbursed treatments could plummet by 50% in France, where the company brings in almost half its revenue, and at least 1,000 jobs hang in the balance. Boiron’s products have long co-existed with conventional care in France, prescribed by regular doctors and dispensed in almost every pharmacy. The treatments are also widely available elsewhere in Europe, though the tide is turning against them in some other markets, too. The UK’s National Health Service advised doctors to stop prescribing such remedies in 2017, saying they are “at best, a placebo.
The treatments will remain affordable enough that most French people, long accustomed to homeopathy, will likely continue to use them, health minister Agnès Buzyn said in an interview with Le Parisien newspaper.
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