Against this backdrop and delving deeper into the performance of specific products, the service shows that non-alcoholic and alcoholic beverages emerge as the biggest success stories, with both categories managing to contain inflationary-driven price increases but still achieving solid growth effectively.
In the staple categories, where inflationary pressures were more pronounced, maize meal, flour and bread all recorded substantial annual value sales growth figures. “Adding to the pressure in this product category is that consumers, in response to successive price increases, are now tending to purchase less volumes of cooking oil, potentially leading to a prolonged period of recovery for volume sales.”Randall says overall, it is clear that consumers feel more financially pressured compared to a year ago, but what stands out is their resilience.
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