FNB is crowned South Africa's most valuable brand

in the 2023 Kantar BrandZ Most Valuable South African Brands rankings. With an impressive brand value of US$3.4-billion, this is the third time in four years that FNB has won the accolade. This year’s remarkable achievement comes on the back of FNB’s brand refresh last year, which saw it accelerate efforts to lead with integrated advice in helping customers, supported by its digital platform accessed through its reimagined digital interfaces.

FNB CEO Jacques Celliers said: “Being recognised as South Africa’s Most Valuable Brand is a tremendous tribute to the hard work and dedication of our entire FNB family, which includes our customers and staff, and communities where we operate. This honour and many others are not just a reflection of our business success but also demonstrate our impact on individuals, families and businesses through our innovative financial and lifestyle solutions.

FNB’s chief marketing officer, Faye Mfikwe, said: “The evolution of our brand has allowed us to build even better customer relationships because we understand customer needs beyond banking. The step-change is reflected in our marketing communication, which speaks to existing and potential customers in a tone that demonstrates our appreciation of their aspirations.

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Smith, Starc out of Australia's South Africa tour'With the World Cup the priority of the squad, it was determined on advice that it was best for Steve and Mitchell to join the group in India.'
Source: TheCitizen_News - 🏆 6. / 75 Read more »

These are the most valuable brands in South AfricaKantar BrandZ has named the the most valuable brands in South African, with banks and mobile network operators coming out on top.
Source: BusinessTechSA - 🏆 24. / 61 Read more »

Richest universities in South AfricaWe analysed looked at the endowments of South African universities to determine which has the largest funds.
Source: mybroadband - 🏆 11. / 67 Read more »

The most important tool for first-time car buyers in South AfricaWesbank outlines the most important thing to consider before buying your first car.
Source: BusinessTechSA - 🏆 24. / 61 Read more »

Wales v South Africa — LIVE | The CitizenIt's the Boks' second Rugby World Cup warm-up match and the first game back from injury for captain Siya Kolisi.
Source: TheCitizen_News - 🏆 6. / 75 Read more »

Star duo Smith, Starc out of Australia's tour of South AfricaSteve Smith and Mitchell Starc have been ruled out of Australia's white-ball tour of South Africa with injuries, but are expected to be fit for the World Cup.
Source: News24 - 🏆 4. / 80 Read more »