Banking group FNB says that its customers spent a record R3 billion on Black Friday 2022 – with most shoppers heading out to physical stores to grab deals.
It also noted a swell in virtual cards being used in shopping, accounting for over R137 million in purchases compared to just R36 million during 2021 Black Friday.“In a market where consumers are seeing an increase in the cost of living, many were always likely to take advantage of Black Friday deals. As anticipated, the most popular spending categories, including travel and transportation, groceries, clothing, and entertainment, experienced a robust recovery,” the bank said.
The average basket size was R1,255, slightly higher than in 2021, which recorded an average of R1,208 per basket. Electronics, appliances, beauty and fashion drove the bulk of sales over the bonanza discount weekend. The most transactions made by a single customer was 37 purchases, though this was for a relatively small basket amounting to R3,750 on the day.
Same customers who finish their salary within 5 days?
As opposed to how much on a “normal”month-end Friday? For context please.
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