KFC's Add Hope program, fueled by small R2 donations, provides meals to thousands of children, improving health and education.
Small donations from customers of KFC – just R2 on a meal – are helping to feed thousands of school children and enabling them to have a chance for a better life, say researchers who studied the initiative that has raised more than R1 billion over the past 15 years. “Our partnership has flourished, enabling us to provide approximately 45 million meals over these years. Currently, we feed 26 000 children every school day, spanning from the remote rural regions of KZN, Eastern Cape, Northern Cape and urban areas like Gauteng,” she said.
“Beneficiaries and caregivers have heightened levels of stress as related to the psychological survival responses related to hunger, when they don’t know where their next meal is coming from.”Akhona Qengqe, general manager of KFC Africa, said the R1 billion raised came from customer donations and R391 million from KFC. Together, this provides more than 80 000 meals on average daily.
Source: Education Headlines (educationheadlines.net)
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