Feeling flush: Japan's high-tech toilets go global

As Japan plays host to a record influx of tourists, one of the country's more private attractions -- the high-tech toilet -- is becoming a must-have in luxury bathrooms worldwide.

The pandemic was a key driver, bringing a home-renovation boom but also germ-conscious consumers desperate for an alternative to toilet paper after shelves were cleared by panic-buyers.Click “See First” under the “Following” tab to see Briefly News on your News Feed! It wants to boost sales in the Americas by 19 percent over two years to"establish a solid position" there and offset less urgent demand in China.

Its spray wand has pulsating and oscillating functions, and users can adjust the warm-air dryer in minute detail. "They see it in the airport, and they see it in public restrooms, and they use it, and they're like, 'wow, this is great,'" he said.Although fancy Japanese-style toilets are fast becoming a status symbol, TOTO's executives have long fought prudishness when trying to expand abroad.

And US congresswoman Ocasio-Cortez joked in an Instagram video last year that she was shopping for a bidet after going to Japan because"life will never be the same".Funnily enough, when TOTO first began selling bidets -- to hospitals in Japan -- it imported them from the United States, but users complained that the stream was unstable.

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