“If you develop the strategy actively and correctly, it can act as a buffer against any further lockdowns.”
E-commerce and brick and mortar work optimally together, Simon says. “Call me old school, but I am a firm believer in human nature. I don’t believe brick and mortar is going anywhere. I believe it needs to adapt, and it needs to pivot to be relevant in these times.” The store has an app that allows a customer to either shop and checkout online or to shop in-store and then pick up your items at a click-and-collect counter. “You can literally just walk out with it,” Simon explains.
“There is amazing innovation happening. Especially because now brick-and-mortar stores have to be smarter about how they service their clients in person,” Nyagweta says.“Their clients, who are incredibly digitally savvy, now expect to have the same digital experience in-store — the same convenience, social distancing, and still being able to interact with the brand.”
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