FASHION: Beyond protection: The rise of the designer mask

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With the exception of countries like China, which has a pollution problem, and athletes who wear styled training masks, the fashion mask didn’t exactly take off, although they have popped up on the faces of rappers, such as at the BET Awards in 2017, when rapper Future and his daughterFast-forward to 2020.

“I think literally every single designer and even non-designers are selling masks. We were a bit late with ours because our CMT [factory] was inundated with people doing masks that ours came out a bit later than we actually wanted,” says Yasmin Furmie, co-founder of SiSi, a shirt brand that makes various silhouettes, styles and lengths. “For the last few years, SiSi has been doing black and white shirts, so we wanted to find fabric for the masks that was indicative of our brand,” says Furmie.

Left: SiSi co-founders Yasmin Furmie and Cynthia Ali modelling the SiSi mask collection. Image: @sisi.the.collection on Instagram The SiSi Mask comes in three reversible styles, each made with three layers, 100% cotton outer layers, a polycotton inner layer, as well as a filter. The masks have geometric patterns, declined in black and white.

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