Facebook will restrict ad targeting of under-18s

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Facebook will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites, it said in a slew of announcements about young users. facebook ads

Facebook Inc will stop allowing advertisers to target people under 18 on its platforms based on their interests or their activity on other sites, it said on Tuesday in a slew of announcements about young users.

Instagram users under 16 years old will also start to be defaulted into having a private account when they join the platform, the company said, in an effort to stop unwanted contact from adults. They will still be given the option, however, to switch to a public account and current users can keep their account as public.

The company said on Tuesday it was working on an"Instagram experience for tweens." It has said the idea of a youth-focused app is to provide parents greater transparency and controls on what younger children who want to access Instagram are doing. Proponents argue that children are already on a platform and so a family-friendly version provides a safer environment, but critics say Facebook should not be trying to hook young kids on its services due to risks to their development, mental health and privacy.

 

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