Founder and CEO Mark Zuckerberg angrily denied Haugen’s complaints as “just not true”. Speaking on behalf of Facebook employees, he said: “At the most basic level, I think most of us just don’t recognise the false picture of the company that is being painted.”
This is an idea deeply embedded in Silicon Valley culture. In 1983, when Steve Jobs was recruiting then-Pepsi executive John Sculley to Apple, he famously asked him: “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?” If you tried to ban sugar, there’d be an uprising. Whether it should be regulated is another question, but there is no such hesitation when it comes to regulating social media. Nobel laureate Paul Romer’s idea of a progressive tax on digital ad revenue to discourage gigantism makes a lot of sense, but it would be neither desirable nor possible for a federal agency to micromanage content moderation decisions by private companies, as so many seem to want.
If Facebook admitted that it is essentially selling a digital version of sugar water , it might attract less negative attention. But more of its employees might be inclined to jump ship. They could form or join exciting start-ups that better align with their values. Or they could just to go work infusing non-tech companies with much-needed technical skills.
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