Meta CEO Mark Zuckerberg told three of Meta’s top executives that given how quickly Snapchat was growing, it was important to find “reliable analytics about them” in an email titled “Snapchat analytics”.
By mid-June, the Onavo team had devised a plan for the “Ghostbusters project”, referencing the ghost in Snapchat’s logo. Meta would extract the data once it had left users’ mobile devices and before it reached Snapchat servers.However, Snapchat was not the only victim.This technology aimed to acquire and decrypt private analytic data from Snapchat, YouTube and Amazon to inform their competitive decision-making.Olivan suggested this as a solution to the Onavo team before the Ghostbusters project was started.
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