Re-branded as World Rugby SVNS - a very clear attempt to cultivate top-of-mind awareness with a crude if effective abbreviation - the series now wants to position itself, at least from a playing perspective, as a tournament with proper conclusion.What exactly then does the new World Rugby SVNS entail?World Rugby, at least on paper, have been shrewd in trying to re-position the sevens format.
Already, as has been evident with the Cape Town leg of the series, a substantial portion of the crowd attends the event because of the festival-like atmosphere, not necessarily for the on-field action itself. As World Rugby puts it, quite clearly:"Off the field, SVNS is all about summertime vibes. Sun-soaked days and unique experiences as rugby, music, food, and wellbeing combine to attract a new generation of audiences.
More than 620 000 supporters have attended the Cape Town Sevens for the past six editions - that's over 100 000 per event - and has the added benefit of boasting a reputation for being a relatively"open" and unpredictable stop.
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