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European privacy regulators banning Google Analytics

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Italy is the third European Union member state to ban the use of Google Analytics.

Google Analytics provides website managers with statistics on the online users visiting a site.

European data privacy regulators have said this identifier constitutes personal data, and transferring it outside the EU violates the GDPR. According to the Italian regulator, Google must disclose its data to US intelligence agencies if requested. The authority ordered website operator Caffeina Media Srl to comply with GDPR guidelines within 90 days.

 

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