EU to encourage influencers to have 'positive' impact

The EU announced steps Tuesday to encourage influencers to post content that has a"positive" impact on society, as concerns rise over disinformation in a fragmented information landscape.

They called for member countries and the European Commission to educate content creators on EU laws that apply to them and"to understand the potential negative impact of sharing mis- and disinformation, online hate speech, cyberbullying and other illegal or harmful content".The ministers also said that influencers need to be involved in the writing of EU policies that could impact them,"including the increased use of AI".

It adopted its list of recommendations for influencers less than a month before EU elections that will decide the next EuropeanConcerns have been rising in the EU over efforts to manipulate European public opinion through online platforms.

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