Ethical clothes: shoppers are open to making the switch – retailers must seize the moment

of clothes costs £39. Almost a third is donated to the Sajida Foundation, which is giving food and hygiene parcels to Bangladeshis struggling during the pandemic. For maximum transparency, Lost Stock also provides a price breakdown that outlines the costs to the manufacturer, the charity and the initiative itself.

Fashion marketers could channel people’s desire for self-gratification towards buying clothes that contribute to the social good. My the discomfort consumers experience when aware of allegations of both garment-worker and environmental exploitation, so it should be possible for marketers to benefit from doing the reverse.

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