a turnkey ICT solution provider with a mission of connecting underserved consumers to the Internet, has partnered with South African fintech A2pay to roll out Wi-Fi hotspots to informal retailers nationwide that use A2pay point-of-sale solutions.
Entelek, and its media agency Now Online today have a large Wi-Fi network with hundreds of access points, including train stations, taxi ranks, rural shopping centres and other venues nationwide. Partnering with A2pay will allow Entelek to dramatically scale up the number of users and access points on its Pasella free Wi-Fi network, while enabling A2pay merchants to attract more footfall and create a new revenue stream.
“We currently serve millions of users nationwide, but this partnership allows us to dramatically increase the number of people we serve and the areas we can reach, providing free and low-cost Wi-Fi where it’s needed most. Eventually we want to be present wherever there are South Africans who cannot afford the high costs of mobile data.”
Entelek IT Services and Now Online delivers effective digital advertising to subsidise the cost of the free Wi-Fi service to the consumer and improve digital inclusion. Many of South Africa’s leading retail and financial services brands and major digital buying agencies support the service. This approach enables Entelek to generate sustainable revenues while providing cheap or free Wi-Fi connectivity to consumers.
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