EA Sports FC 24 may be the future for the US game publishers when it comes to football, but has rebranding from"FIFA" proven costly?EA Sports and the FIFA organization failed to come to terms on a new licensing agreement in May 2022, bringing to close the companies’ three decades-long partnership. As a result, EA was no longer allowed to use the FIFA name for its video game series.
"EA's latest football sim introduces a number of subtle improvements to its on-pitch action while sprinkling in some incremental additions to long-standing game modes like Ultimate Team and Career.
The Guardian's Keith Stuart gave the game a decent rating of four stars but feels that it's a slight improvement on FIFA 23, which is not what EA promised. Apart from critics bemoaning the game's lack of revolutionary change to match its ground-breaking rebrand, EA FC 24's first week sales in the UK dropped by 30% for physical copies of the game, which in part, was expected by EA due to the rebrand.
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