E-commerce giants in South Africa

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Takealot, Makro, Superbalist, and Bash are some of the biggest e-commerce players in South Africa.

South Africa’s e-commerce giants include Takealot, Makro, Superbalist, and Bash. However, they face stiff competition from prominent international players like Amazon and Shein, which ship to the country.

“In e-commerce, the clear market leader is Takealot which has a dominant share of even overall online sales in South Africa, including other e-commerce platforms and direct retailer or manufacturer sales channels,” it said.The report imposed a range of remedial actions aimed at addressing what the Commission deemed were market distortions caused by Takealot’s dominance in South Africa:Takealot must segregate its retail division from its marketplace operations.

South Africa’s e-commerce giants could soon face further competition, with Amazon planning to launch a marketplace in the country.

 

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