BMW hosted Drive360 at the international launch of its new 7 Series in Portugal last week. Brimming with mountains of tech, and sporting a massive new kidney grille, the 7 is looking to satisfy even more millionaires, diplomats and politicians in its latest iteration, particularly in its biggest global market, China. According to BMW’s representatives, around 41% of all 7 Series cars sold in the world are purchased by customers in China.
BMW’s head of the 7 Series project, Rainer Thoma, explained that the brief for refreshing the 7 was simple: ‘Keep it the same, but make it more bold, more imposing.’ This is why the car’s kidney grilles are so massive, to reflect sovereign status and to ensure that it stands out in the hyper-competitive ultra-luxury segment.
Naturally, the 7 has also been upgraded to offer ‘Hey, BMW’ voice control support and we found that it worked quite well in terms of navigation functionality. In fact, we even told the car that we were bored during a highway-drive portion of our test, and the car said ‘You probably haven’t tried SPORT mode yet.’ To this end, the car switched itself into its sharpest settings and brought up a whole bunch of sport displays showing kW, torque, etc. on the main screen in the dashboard.
The V8, you know it....it’s similar to the 4.4-litre TwinPower Turbo unit in the pre-facelift cars, but more honed thanks to sharpened electronic tuning and an Adaptive driving mode that ‘learns’ to automatically ensure the ‘best’ use of power and traction at all times.
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