South African movie-lovers sit in their cars as they attend a drive-in cinema at the rooftop, where a giant projector screen is mounted by Ster-Kinekor, South Africa's largest cinema group in Sandton on June 24 2021. Picture: REUTERS/SIPHIWE SIBEKO
Drive-in movies are enjoying a revival in many parts of the world, but for SA the stakes are higher because of a slow Covid-19 vaccine rollout that makes a return to normality especially hard and leaves more businesses facing the risk of closure. “The big goal for us is to keep the industry alive... and to keep cinema and big screens top of mind in the consumer's repertoire of entertainment,” acting CEO Motheo Matsau told Reuters.
“Closing down for six months for a business like ours, it's a miracle we're still around to be honest,” Matsau said.
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