It’s the cherry on top or the last straw that broke the camel’s back. The customer experience of your contact centre is what helps your customers decide: should they stay, or should they go?Forbes articleMost contact centres have already started their transformation to become customer centric. However, without an expert’s guidance, it can be a little overwhelming trying to gauge the progress of a contact centre against others.1.
Contact centres have an unwritten obligation to create personalised experiences for their customers. But it’s not an all-you-can-eat buffet. It’s about choosing the right solutions. Many contact centres have multiple providers to handle different channels across different functions of their organisation. This makes getting a full view of the customer journey a challenge.
According to Springett, speech analytics unlocks the difference between information and intelligence – the difference being the ability to quantify.The rise of TrueCaller and other call block software has been a challenge for outbound contact centres. Often these call centres will be burning through numbers quickly and have no way to gain insight as to why.
Essentially the goal is to truly understand the sentiment of the customer and the employee. It’s about actionable data that grows the lifetime and value of customers and employees.The quality of contact centre agents is pivotal to the performance of a contact centre. The successful recruitment of these specialised agents is therefore imperative.
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