Cool consumers give advertisers hope

Jeremy MaggsBrands that worry about reaching consumers will take comfort from a new global study’s finding that customers are more accepting of advertising.

Kantar says that while positive attitudes are increasing, more exposure to advertising platforms will also mean negative aspects will be more obvious to consumers. Kantar says online ad platforms have a reputation for intrusive ads, which is correlated with lower advertising acceptance. In addition, marketers are not so hot on advertising this year.

Looking at planned changes in budget allocations for 2023, Kantar sees growth in the planning of investment in online video and streaming continuing. The metaverse, still in the pilot stages of evolution and understanding, will also be a high riser next year. Though starting from a much lower base, it is the fourth-highest increase cited by marketers, just after online video, social media stories and video streaming.

Sponsored events are the real stars of this year’s study, though, taking over the No 1 spot as the consumer darling. They are seen as providing more fun and better-quality advertising compared with last year, and now have the highest ad acceptance among consumers.

You're indeed a great woman,I never expected this from you,i assure you that I will bring more clients to your crypto company because of what you've done in my life,I promise to let the word know about you. Your work speaks volumes of the kind of a woman you are GregoryLillian6

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Most Covid-19 variants that resulted in travel bans against Africa originated in Europe: studyWhen SA identified new variants of Covid-19 during the height of the pandemic it faced discrimination, isolation and a tirade of travel bans from richer nations, with some labelling Africa as the main source of the variants.
Source: TimesLIVE - 🏆 28. / 59 Read more »

Study links maize meal with oesophageal cancer in ECStudy links maize meal with oesophageal cancer in EC A decade-long study at the Walter Sisulu University revealed a link between maize meal and oesophageal cancer. Yup, there is a link between breathing and oesophageal too. Give academics a budget and 10 years and they can find a link to anything you choose. And all of a sudden scientist have now discover that saturated fat actually DONT give u heart attacks and DONT contribute to diabetes How does a completely natural unprocessed product give u cancer. Whats next.Apples? Water. We simply cant keep up
Source: TheSAnews - 🏆 25. / 59 Read more »

Cool consumers give advertisers hopeStudy shows consumers don’t mind being sold stuff on a variety of platforms
Source: FinancialMail - 🏆 20. / 63 Read more »

Forget 10 000 steps a day - here's what you should focus on instead, according to a new study | LifeMany of us have been practising the 10 000 steps a day mantra for years, but scientists have found that your walking speed is more important than your step count. Wellness 10,000 steps a day aren't going to help people whose diet is KFC, McDonalds, Taco Bell, and whatever else pig slop that obese woman eats. Wellness I’m gradually making more earnings now in my trades but with the aid of a trader that was recommended and now I'm recommending her to y'all EliDonovan01
Source: News24 - 🏆 4. / 80 Read more »

Study in SA finds link between maize meal and oesophageal cancer - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.A decade-long study conducted by the Walter Sisulu University, in the Eastern Cape, has found that fungus develops in maize meal that has been stored for over a month. NonjabuloNgub12 mina isgcino uphuthu ngzaluyeka I swear 😂 We always knew that The boiling water will kill it. Problem solved
Source: SABCNews - 🏆 37. / 51 Read more »