In an interview a few weeks after the launch of the app, AKA stated that he had spent about R5-million on a particular upcoming show. “It’s an actual TV production, just like a Channel O and MTV Base would do, but this time it’s on an AKA platform … A TV-level quality show is going to be the only way we keep people coming back for more,” he said.first guest was Transport Minister Fikile Mbalula who spoke to the rapper about shoes, Rolex watches, Pan Africanism, hip-hop and other topics.
“We [hip-hop artists] have always lived in the marketplace,” says Stogie T. “Hip-hop has been a pioneer in the digital space globally. And even locally, minus monetisation—we were always at the forefront of little technological habits; [for instance, the free file-hosting website] DataFileHost. Now we’re realising that there’s a way to monetise and control this thing.”
“We’ve closed off our financial year last week and, ironically, broke our own profitability records since the inception of SlikourOnLife as a business,” he said. Slikour’s online platform SlikourOnLife has managed to flourish in the largely financially unsustainable space of online media. Slikour made it clear during the same interview with The Sobering that what he was building wasn’t a conventional media platform. “[When I started], I said, ‘How do I take something from an informal world and build a formal structure around it?’” he said. “I couldn’t do that with music, I had to build something formal to compete with Naspers, Media24 … and say, ‘You do that, but I know this, and you can’t beat me at that.
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