Chris Froome helps launch Team Ineos ahead of Tour de Yorkshire

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New sponsor will attract anti-fracking protesters on race route

This will be the first race sponsored by Britain's richest man, Jim Ratcliffe, whose company took over the former Team Sky in MarchChris Froome, four-time Tour de France champion, cycles over a bridge during the official launch event of the Team Ineos cycling group in Ilkley, UK, May 1 2019. Picture: MATTHEW LLOYD/BLOOMBERG

Chemicals giant Ineos, founded by Britain’s richest man, Jim Ratcliffe, confirmed its takeover of the British outfit in March after Sky announced it would end a 10-year commitment. “This is a momentous day for the team, our fans and cycling in general,” said team principal Dave Brailsford. “We are hugely excited about the future with Ineos at the helm.”

Brailsford said that where Sky had promoted recycling campaigns, “if anybody can do anything about it, it’s these guys.

 

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