In this file photo taken on July 29, 2019 B. George, the Co-Founder and Director of the ARChive of Contemporary Music walks in a corridor between the records in the archive on July 29, 2019 in New York City. Picture: AFP/JOHANNES EISELEThe turntable needle drops and the reverbs of the obscure band The Motifs ring out, bouncing off mountains of records lining the musty warehouse housing the largest US pop music collection.
“You’re just constantly discovering things that you wouldn’t know,” co-founder B George said from his desk tucked behind the stacks. Some of the work lost included master recordings, the raw material for lucrative reissues and posthumous releases. Contrary to the snobbish reputation often ascribed to collectors and curators, the ARChive welcomes just about everything related to pop music — which it defines as “not classical” — with open arms. And it relies on philanthropy to pay the increasing rent in one of the country’s most expensive areas, especially from celebrity musicians.
The Grammy Museum, for example, once needed 3,000 record labels and covers for graphics, and turned to George.
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