, In July 2021 after signing a R100m deal with Drip Footwear owner Lekau Sehoana.
“My fame didn’t matter, for the first time in my life it was useless. I asked myself how I can package this fame and sell it. I had to make a product that not only is associated with my name but gives people a taste of how it feels to be me. I had to dig deep into the roots, hence the name ‘The Root Of Fame',’” Cassper toldSehoana explained how their partnership started from when Cassper reached out to him saying he recognises his work and they went on to work together.
“For months we were working on the sneaker. I don't focus on and talk about the negatives, because I'm trying to inspire kids. Whatever happens there [on social media] we see it, but that is not our business ... because we are running a business. We have improved the business and don't just want to make quick cash. We want to create a brand South Africans can resonate with.”
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
‘I promise to continue protecting us’ — Lerato Kganyago and hubby celebrate 2 years of marriageLerato Kganyago and hubby Thami Ndlela celebrate two years since saying 'I do'. Ndlala not Ndlela..... This nonsense of misspelling African names is being normalized by you the people of media. Kodwa interestingly the same thing does not happen to the other race. 🤦
Source: TimesLIVE - 🏆 28. / 59 Read more »
Source: eNCA - 🏆 49. / 51 Read more »
Basadi in Music Awards celebrates women’s contribution to industryThe Basadi in Music Awards, a first of its kind women focused awards ceremony, will be launched tonight (TUESDAY) at the Joburg Theatre, in Braamfontein.
Source: SowetanLIVE - 🏆 13. / 63 Read more »
The audience doesn’t care, so skip the thank yous and talk about your passionAs Oscar nominees get ready to celebrate a ‘year like no other’, a telecast producer dishes out advice
Source: SundayTimesZA - 🏆 47. / 51 Read more »
The audience doesn’t care, so skip the thank yous and talk about your passionAs Oscar nominees get ready to celebrate a ‘year like no other’, a telecast producer dishes out advice
Source: SundayTimesZA - 🏆 47. / 51 Read more »
Source: TheCitizen_News - 🏆 6. / 75 Read more »