as being “aware of and actively attentive to important societal facts and issues”, and there are indeed some important factors that marketers and brands need to be aware of. It’s becoming more and more obvious that younger generations like millennials and Gen Z are asking for change and even demanding it. But more importantly, brands have a moral obligation to make the world a better place.
When I mentioned the word “woke” above, what was the first thought that sprang to mind? Those young do-gooders, maybe? Did you know that the first millennials are now approaching their 40th birthday and that the Gen Zers are reaching the workforce and will soon be the decision-makers? Brands may boldly state that their products are the best or the most effective, but consumers are looking for brands to stand for the values they have. Consumers want a meaningful connection with a product; that’s where brand activism can create great customer loyalty and association.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Honor beats all, now trailing only Vivo in China’s phone shipmentsThe former Huawei sub-brand that was hived off as a separate business grew shipments 34.4% in 2022
Source: BDliveSA - 🏆 12. / 63 Read more »
Source: BISouthAfrica - 🏆 34. / 51 Read more »
Source: allafrica - 🏆 1. / 99 Read more »
Intel’s ‘historic collapse’ erases $8bn from market valueBrokerage Bernstein says deterioration is stunning and company plans are ‘fantasy’
Source: BDliveSA - 🏆 12. / 63 Read more »
Emboldened investors boost value of Naspers stable by R197bnNaspers escapes punishment after announcing it will be slashing its workforce almost a third
Source: BDliveSA - 🏆 12. / 63 Read more »
Source: mybroadband - 🏆 11. / 67 Read more »