Boomtown Graphic Designer makes it a hat-trick for Brands & Branding

Boomtown typically briefs two designers to generate individual concepts and creative expressions aligned with the designated theme for the Affinity Publishing-owned annual.

Commenting on the achievement, Conway-Cleaves said her three-year involvement with this project has taught her the importance of continuously digging deeper. This entails going beyond the surface and digging deeper to create stronger concepts and executing them visually through typography, colour, texture, and more, she said.

In 2021, the theme of ‘resilience’, particularly in the context of businesses adapting to the challenges of the COVID-19 pandemic. Conway-Cleaves drew inspiration from the phenomenon of ‘typoglycemia’, which demonstrates that readers can comprehend text even when it contains spelling errors and misplaced letters. The creative expression of this concept came to life in the headings of the publication, where we intentionally manipulated letters.

“This year, we were asked to explore the theme of ‘Artificial Intelligence versus Human Instinct’,” said Conway-Cleaves. “The inspiration came from the discovery that Martin Luther King Jr. improvised his iconic speech, with the famous phrase ‘I have a dream’ never originally appearing in his prepared notes.

Source: Holiday News (holidaynews.net)

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

South Africa: Iran's President Is Visiting South AfricaIranian President Ebrahim Raisi has already visited Kenya, Uganda and Zimbabwe to diversify the country's international relations. Tehran considers South Africa a potential strategic partner and is seeking close ties.
Source: allafrica - 🏆 1. / 99 Read more »

South Africa: Housing in South Africa - How Have We Done Since 1994?We've made progress but the quality of the data is poor, especially the latest census
Source: allafrica - 🏆 1. / 99 Read more »

South Africa: Can South Africa Contain Pangolin Trafficking?Analysis - There are worrying signs that the illegal trade is becoming more organised, with professionals and government officials involved.
Source: allafrica - 🏆 1. / 99 Read more »

South Africa makes big copper pitch at home, in AfricaMajor players in South Africa are vying for copper mines across the continent, while local producers explore substantial unmined holdings at home.
Source: TheAfricaReport - 🏆 29. / 55 Read more »

Africa: Diabetes Is South Africa's Second Biggest Killer Disease - Hiking the Sugar Tax Would HelpAnalysis - Death rates in South Africa have declined slightly during the past few years. But the country faces a steady rise in both death and disability caused by increases in non-communicable diseases such as diabetes and cancer.
Source: allafrica - 🏆 1. / 99 Read more »

Western Cape Police hard at work to rid the streets from crime in the ProvinceSouth Africa Today, News source, provides breaking news on South Africa, world, Africa, sport, travel and more.
Source: SATodayNews - 🏆 44. / 51 Read more »