Boeing should fix and rebrand its grounded jetliner, says Donald Trump

Washington — US President Donald Trump has urged Boeing to fix and rebrand its 737 MAX jetliner following two fatal crashes, as regulators worldwide continue to work with the planemaker to review its grounded best-selling aircraft.

“What do I know about branding, maybe nothing , but if I were Boeing, I would fix the Boeing 737 MAX, add some additional great features, & rebrand the plane with a new name. No product has suffered like this one. But again, what the hell do I know?” he tweeted. CEO Dennis Muilenburg has apologised on behalf of Boeing for lives lost in two recent accidents and promised that it would address the risk that flight software meant to prevent the plane stalling could be activated by wrong data.

Brand Finance, a UK-based consultancy that tracks the value of global brands, rejected the idea that Boeing should abandon the MAX brand but said its corporate reputation was in the firing line.

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