BMW gets social media flak over advert mentioning ancestors

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A social and digital advertising campaign by vehicle manufacturer BMW has been criticised by some black South Africans who feel it undermines their dignity. The brand says, however, it was intended to showcase diversity and inclusion.

But what has infuriated some people is that in the advert there is a line through the word ancestors.That advert was not ok. It was not appropriate. It was racist and I'm not ok with racism.

 

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