Black Friday: How your small business can cut through the clutter | IOL Business Report

JOHANNESBURG – Black Friday, although an American shopping tradition, gets bigger every year in South Africa. In just a few years, it has disrupted sales trends and patterns, changed consumer shopping habits, and forced businesses to rethink their year-end sales strategies and processes.

This year will be the biggest Black Friday yet. And since it falls after pay day, on 29 November, consumers will have more discretionary income to spend – and they’ve been saving for this day for months.Last year, each consumer spent, on average, R1 700 on 4.5 products. Most of these sales happened between 8am and 11am. Yet small businesses struggled to compete.

The reality is, few small businesses can match the inventory levels, buying power, or budgets of bigger businesses. Rather than trying to keep up, they should view Black Friday as an opportunity to attract new customers, delight existing ones, and focus on creating exceptional experiences.

Source: News Formal (newsformal.com)

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

High risk of load shedding later on Friday, warns Eskom | IOL NewsEmbattled Eskom warns system is vulnerable with a high risk of load shedding later on Friday. This is BLACKMAIL !!
Source: IOL - 🏆 46. / 51 Read more »

Siya Kolisi is pure black magic and black excellenceThis is a story of hope that our children must go to bed with – dream it; you can be it.
Source: TheCitizen_News - 🏆 6. / 75 Read more »

Everything you need to know about the Springboks tour of Durban this Friday | The MercuryThe Boks will be in Durban on Friday and thousands of fans are expected to follow the team along their victory tour. TheMercurySA
Source: IOL - 🏆 46. / 51 Read more »

MTN amends black empowerment schemeA commission in July found the company’s BEE structure did not adhere to the objectives of the Empowerment Act
Source: BDliveSA - 🏆 12. / 63 Read more »

PICS AND VIDEO: Evasive black mamba caught in Shallcross after a year | The PostThe black mamba that was caught in Shallcross earlier this week had been evading snake catcher Jason Arnold for almost a year. PostNewspaperSA
Source: IOL - 🏆 46. / 51 Read more »

Jesse Clegg on his collaboration with Black Coffee: 'It so happened that Kelly Rowland was sitting in on the same studio session'.Jesse_Clegg on his collaboration with RealBlackCoffee : 'It so happened that Kelly Rowland was sitting in on the same studio session' Jesse_Clegg RealBlackCoffee Too much respect for our own RealBlackCoffee phusha bra waka
Source: Channel24 - 🏆 48. / 51 Read more »