Driven by growing frustration at being sidelined from mainstream commercial accounts and by their failure to get onto more global brand pitch lists, more than 50 black-owned advertising and marketing agencies have banded together to form a new grouping, Black Agencies Network Association .
Annual brand communications spend in SA is in the region of R58bn, and Bana claims black-owned agencies get just over R1bn of that — about 2%. That needs to change and the playing field needs levelling, says the association...If you have already registered or subscribed, please sign in to continue.
Source: News Formal (newsformal.com)
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