When Woolworths put out word of their industry-first collaboration between in-house beauty brand WBeauty and international makeup artist Sir John, we were on-board and headed to New York City to see it first-hand and chat to Sir John about his latest labour of love.and Beyoncé's go-to makeup artist to a member of the Woolworths family, Sir John is shifting the narrative of what makeup artists can do.
"This is the first group of women that have asked me: 'Why do American makeup artists contour people's faces to change their bone structure?' or 'Do you care if your products are animal friendly?' They have held me accountable in a way that no other demographic has. I have to live up to that and know I can't play with these women.
"For me, there was only one emblem. One day I saw a scarab beetle and I thought 'wow, that's such a beautiful, regal insect'. So something that's seemingly not beautiful, something that we might run away from, exudes such majestic beauty ... that's where I started," says Sir John.
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