Better data equal more goals

This graphic shows where on the pitch Kaizer Chiefs made passes into the box. Picture: Laduma Analytics“I love numbers,” says the 34-year-old who lives in Cape Town. Presumably, he likes football as well, because this is what prompted the accountant to reach out to Cape Town-born Alex Rathke.

"Sports analysis is important for that reason. It provides information and feedback that help players and teams improve their performances,” said Moyo. “South African fans are passionate and are known to bring a joyous atmosphere to match days. ‘Laduma!’ is roared and shouted when a goal is scored and we are in the business of helping clubs score more goals.”

"Not only that, but from a specific area within the box. How do we know this? We simply studied the numbers and looked for patterns and trends,” Rathke said. “For that reason, I chose to learn directly from a club through an internship and did my own self-learning, including software training, data visualisation, conferences and computer programming.

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