recently posed this question to Ford’s chief product platform and operations officer Hau Thai-Tang, and not only did he hint that the company is keen on such a vehicle, but South Africa was also mentioned as a possible market.
“Maybe,” Thai-Tang told MC&T. “There’s certainly in other markets like South America and South Africa. But the Maverick is a great story. We leveraged the Bronco Sport , we did all of our Built Ford Tough validation on it, and the decision to go full hybrid eliminates the decision for first time buyers on fuel efficiency and operational costs.”
The new Maverick is the cheapest Ford product on sale in the US, where prices start at $20 000 , but it is not destined for South Africa at this stage as it’s only being built in left-hand drive form. If Ford decides to build a smaller bakkie for markets such as South Africa, it’s not clear whether it would be offered in double cab or single cab configurations, or both for that matter. Ford could take some inspiration from the new-generationin Brazil, which is offered in both formats. It’s too early to say what kind of powertrains would be offered in the Bantam successor, but Ford’s 1.
Source: Financial Digest (financialdigest.net)
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